Seeking the “Silly Level” in business.
I have a friend of mine that owns seven different companies. One of the keys to his success is the ability that he has for being extremely goofy. I mean on the one hand he is super-smart. But, on the other hand he’s really able to relate to others on a “humor” level.
He is just a funny guy.
Don’t get me wrong. His jokes aren’t really that funny. But, he brings a lighthearted spirit to the equation of whatever he’s involved with. He likes to tease people and lets them know that he’s listening and paying attention to what they are saying.
He is able to recall things that they have said in the past and then make a joke out of them in the future. The reason why this works so well I believe is because it simply lets the customer know that he really does care and he’s paying attention to their needs.
He told me that he was a very hard-core driven business person before. He realized one day like the epiphany out of a movie, that he just needed to relate and he found a new place for himself. That new place involved being goofy all the time.
When you talk to him you know that he is an expert in what he does. When you talk to his customers, you recognize that they respect him as the expert. He is their first call. In business, you really need to learn how to become The first call for your customers.
If they respect you as an expert in your field, then they will call you first. You simply need to be able to answer the questions that they have. But more importantly you need to be able to answer it in a way that it doesn’t confuse them.
Einstein was rumored as being an individual who could explain things with an orange and a bunch of balloons. Simple… Easy to understand…
He could explain things in a way that was so simple the average “Joe” understood what he was trying to communicate. If you are able to take your concepts and the more complicated matters of your business and completely dumb them down (although I hate using that expression), then you’re on the right track.
You’ve probably heard of the kiss principle which states that you should keep it simple stupid. That still applies today. In today’s day and age where a lot of things are highly technical, you need to be good at being able to dissect it and bring it down to a level that others understand.
If you can communicate your complex concepts easily and efficiently, don’t be surprised if you have a ton of business knocking at your door.
I have been involved in many highly technical sales positions. All of these positions require the ability to talk to different people in the grid about what you do. I found that engineers expect to be talked to one way while sales and marketing people expect something different.
Consider that you need to translate whatever it is that you do into terms that people in a specific branch or in an area with a specific concentration can understand.
If you are talking to engineers, then you want to display the details very carefully and tell them the technical features of everything that you do. However, if you are talking to sales people, you might want to think about selling the sizzle and not the steak. You need to make sure that they understand the benefits of what they will have if they work with you.
That’s all for now. Talk to you soon!