Silly Business Success: It’s all Funny Business

Seeking the “Silly Level” in business.

I have a friend of mine that owns seven different companies. One of the keys to his success is the ability that he has for being extremely goofy. I mean on the one hand he is super-smart. But, on the other hand he’s really able to relate to others on a “humor” level.

He is just a funny guy.

Don’t get me wrong. His jokes aren’t really that funny. But, he brings a lighthearted spirit to the equation of whatever he’s involved with. He likes to tease people and lets them know that he’s listening and paying attention to what they are saying.

He is able to recall things that they have said in the past and then make a joke out of them in the future. The reason why this works so well I believe is because it simply lets the customer know that he really does care and he’s paying attention to their needs.

He told me that he was a very hard-core driven business person before. He realized one day like the epiphany out of a movie, that he just needed to relate and he found a new place for himself. That new place involved being goofy all the time.

When you talk to him you know that he is an expert in what he does. When you talk to his customers, you recognize that they respect him as the expert. He is their first call. In business, you really need to learn how to become The first call for your customers.

If they respect you as an expert in your field, then they will call you first. You simply need to be able to answer the questions that they have. But more importantly you need to be able to answer it in a way that it doesn’t confuse them.

Einstein was rumored as being an individual who could explain things with an orange and a bunch of balloons. Simple… Easy to understand…

He could explain things in a way that was so simple the average “Joe” understood what he was trying to communicate. If you are able to take your concepts and the more complicated matters of your business and completely dumb them down (although I hate using that expression), then you’re on the right track.

You’ve probably heard of the kiss principle which states that you should keep it simple stupid. That still applies today. In today’s day and age where a lot of things are highly technical, you need to be good at being able to dissect it and bring it down to a level that others understand.

If you can communicate your complex concepts easily and efficiently, don’t be surprised if you have a ton of business knocking at your door.

I have been involved in many highly technical sales positions. All of these positions require the ability to talk to different people in the grid about what you do. I found that engineers expect to be talked to one way while sales and marketing people expect something different.

Consider that you need to translate whatever it is that you do into terms that people in a specific branch or in an area with a specific concentration can understand.

If you are talking to engineers, then you want to display the details very carefully and tell them the technical features of everything that you do. However, if you are talking to sales people, you might want to think about selling the sizzle and not the steak. You need to make sure that they understand the benefits of what they will have if they work with you.

That’s all for now. Talk to you soon!


Getting Business Results: Be willing to be with people

Whether you Stay Home or Travel: Business is being with People

Producing results in a new business can be quite tricky. I for one can attest to the fact that starting up from nothing can feel pretty difficult at times. The reason is simple. You just simply have to do so much pioneering work in order to get your stuff off the ground.

I have found that one of the best ways to do this is through networking events. Now, I know what you might be thinking. A lot of times that work events or just a reason to drink with others.

But if you can find the right group of people to join, you might be on your way to having success.

I believe the reason for this is simply that if you meet other people at a networking event that means that they are hungry for new business too. They understand the value of being connected and could potentially refer other people to your business as well as you referring people to theirs.

This creates a win-win scenario for people. I think it is important to understand how you should spend your time when you’re at a networking event though. You don’t want to just blanket the place with your business cards. This doesn’t really leave a lasting impression.

You gotta Connect

You really need to connect with people. The best way to do this is simply to ask him a lot about what they do and what they are all about. The more they talk about what they do, the more they’ll understand that you’re interested in them. People want to do business with people that are interested in them.

At the same time if you’re just trying to exchange a bunch of business cards to follow up afterwards with no real connection, it’s going to be difficult. The reason for this is simply that when you start calling all these numbers they won’t even remember who you are. However, if you had the opportunity to connect with them on a deeper level and really go deep in relationship to what makes them tick and what is important to them, then you’ll be standing on much more solid ground.

The added benefit of trying to find out as much as you can about the individual is that you will know what their strengths, ideas, goals and needs are.

Once you know what interest them that I will give you a whole new level of play. You’ll be able to connect with them on a much deeper level is what I mean.

It also allows you to ask them specifically about things that they said were important to them when you follow up with them. Now, there is a chance that they were just blowing smoke, in that they were a chameleon so you really don’t know what was important to them, however most people want to be understood.

If you can understand them and show appreciation and honor, used in a much greater chance of actually winning them as a customer.

So, overall I recommend different networking events as long as they are specific to what your product offering is.

You can find local networking events on eventbright. Click on the pic to take you there.

networking events

A huge shout-out to our friends at WWW.ONLINEMARKETINGGORILLA.COM

for sponsoring this post.

Traveling in France

paris france

(photo credit: search Paris France)

I love traveling through France.

France is simply magical. For years I wondered why people from France didn’t necessarily travel to the United States. What I figured out was that they had so much available to them in France, why would they travel halfway around the world to see things that aren’t even as equivalent to those that they can experience in their home country.

For example I’ll never forget the first time that I went to Marseille France. I arrived at night and so I did not get a chance to see the landscape or the ocean.

For those that have never been there Marseille, it is on the coast of the Mediterranean Sea.

I remember waking up the next morning and slowly opening the curtains. What I was about to see overwhelmed me.

It was beautiful. It was magical. The scenery was breathtaking. I could see the Mediterranean Sea and the large Mediterranean rocks jutting out of the water.

It really looked like a postcard that had been placed life-size just up by my sliding doors.

I think that the contrast was what was so enormously captivating.

The rocks are a very light beige color. And the rocks contrasted to the dark blue ocean was what made it so unique.

marseille france

(photo credit: trip advisor: click on the pic to take you there)

In other parts of the world the rocks are often much darker in color. I don’t have that light almost white beige color. It was almost as if somebody had pressure washed all of the rocks.

I remember opening the slider and hearing the birds and seeing the beach a little closer now.

The guy I was doing business with showed up at the hotel and asked if I wanted to spend some time with him and some friends. I was up for it. So we went down to the beach and we played a game of frisbee.


We went swimming and we swam out pretty deep into the water. I asked him are you afraid of sharks? I’ll never forget his response. He laughed at me and said what sharks.

He explained to me that there are no sharks in the Mediterranean Sea. This baffles my mind. He said there’s nothing in the sea that can hurt you.

I couldn’t believe it and it may not be true, but it put my mind at rest.

While I still have a hard time believing that that is true, he was obviously willing to bet his life on it because he was swimming out so deep.

Having spent most of my life around beaches that are potential shark encounter zones, it made me feel like I’ve been transported to another place and time. It was like a dream or something. All of the good, none of the bad.

It was kind of like heaven on earth. Imagine being able to swim in salt water without worrying about getting eaten alive.

I mean I don’t think about this every time that I’m in the ocean, however, it was a real challenge for me to get my head around it. Because somewhere in the back of my mind I’m always concerned that there might be some big fish that wants to eat me.

I don’t think that I’m alone in this because most people like to swim in water that they can see through. I think it gives them a false sense of protection. Like they’ll be able to swim fast enough to get away from the shark.

I just watched a documentary on a man that says that he can communicate with sharks. He basically said that as sharks approach him one of the things that he doesn’t do his swim away. He also communicate using his body. He said once he wants to let the shark know that the shark is to close he expands as bodies arms and legs.

This lets the shark know that they are getting too close.

Watching this documentary was amazing. He was masterful at communicating with all types of sharks including great white sharks.

The sharks definitely were not afraid of him they would swim right up next to him.
It was crazy. You can check it out on Netflix. I think it’s under the superhumans episodes.

Stan Lee has a TV program where he searches throughout the world to find people that are superhuman or have extraordinary gifts and talents.